01
DIRECT MARKETING
Call Center team dedicated to the fair, coordinating matchmaking process, arranging B2B meetings, delivering VIP service, creating professional databases.
02
COMMUNICATION
Complex marketing communication of the fair – outdoor campaign, press and radio camapign.
03
PUBLIC RELATIONS
Media relations. Press office – online and during the fair.
04
ONLINE CAMPAIGN
E-mailing campaign, social media, blogging, online campaign on business portals.
05
FAIR SERVICE
Complex visual identity of the fair – marketing materials, branding. Guest service, arranging B2B meetings in the matchmaking zones.
06
SHOW
Organizing Opening Ceremony and Gala with the participation of local authorities, Chinese Ambassador, international entrepreneurs and business organizations.
07
VIDEO
Video reports from the fair, including interviews with participants and exhibitors.
08
PHOTO
Professional photo shootings – image, products and reportage photos, used in the next editions campaigns.
