Call Center team dedicated to the fair, coordinating matchmaking process, arranging B2B meetings, delivering VIP service, creating professional databases.
Complex marketing communication of the fair – outdoor campaign, press and radio camapign.
Media relations. Press office – online and during the fair.
E-mailing campaign, social media, blogging, online campaign on business portals.
Complex visual identity of the fair – marketing materials, branding. Guest service, arranging B2B meetings in the matchmaking zones.
Organizing Opening Ceremony and Gala with the participation of local authorities, Chinese Ambassador, international entrepreneurs and business organizations.
Video reports from the fair, including interviews with participants and exhibitors.
Professional photo shootings – image, products and reportage photos, used in the next editions campaigns.